13 Free Press Release Templates for Any Occasion [Download]

We’ve prepared 13 free press release templates & examples created with Prowly’s Press Release Creator ^[1] that you can use and download – and learn how to target different audiences. All you have to do is fill in the blanks.

Each press release template is compatible with Microsoft Word, just click “Download as .docx” at the bottom of each template.

13 Sample Press Release Templates and Examples

Regardless of what you’re writing about – every press release format should contain:

Headline – a taster of what you can expect.
Lead – a brief overview of the story, including answers to the questions: Who? What? When? Why? With what effect?
Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info to other less important, background info.
Dateline – to confirm that you’re providing the most up-to-date information.
Company info – a short paragraph about your company to help journalists understand the nature of the business and make writing about it easier.
Media contact information – author or company’s/agency’s contact information.

New Product Press Release Template

Why is it worth writing about this particular product? How will it contribute to the consumers’ lives? What makes it different from other products? Can you somehow compare it to the products offered by your competitors? Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Focus on specifics. Read more about creating an effective press release in our new product press release guide ^[15].

Event Announcement Press Release Template

Real-world press release example:
VMWareBulgaria: Upcoming events & networking opportunities in May ^[16]

Accuracy is extremely important here—don’t forget to include the event’s name, venue, organizer. If you invited experts to speak at your event, provide a brief description of their profiles. When planning their presence at various conferences, journalists want to know ahead of time who they will be talking to and about what.

If you intend on sending out invitations, make sure journalists know when and where they should RSVP. Don’t just throw the event’s title and a link to its Facebook page in your release—it’s extremely bad practice. If you’re writing about a past event, make sure you include quality photos (captioned with the photographer’s name).

Note: try not to jam the journalist’s inbox with files that are too large. You can use tools to help you compress these files or refer the readers to your online newsroom ^[17] where they can view all the images and download the ones they select in their original size. For more information, check out our in-depth guide on writing a press release for an event ^[18].

Music Press Release Template

Use this free press release template whenever you want to tell the world about a new album or single release or a new gig coming up. Add a teaser to your press release—it’s possible when you’re publishing your news online! All you have to do is embed a SoundCloud or YT code into your story. Also, mention the genre your album fits into.

Don’t forget to include a brief note about the artist and what links them to your brand. If there are partners involved in the project (e.g. artistic patronage), make sure you mention them, too. Journalists will also appreciate some quotes, images, or cover design. Some excerpts from reviews of an album/concert will be welcome, too.

New Book Announcement Press Release Template

New book releases are generally similar to music album releases, but experts on the subject frequently recommend adding something extra to such a press release: an excerpt from the book, quotes from the latest reviews, info on the writer’s conference, the author’s bio, or a list of past publications or awards.

Product Update Press Release Template

Real-world press release example:
Community Eye Center: Community Eye Center Improves Web Accessibility ^[19]

You’re just about to update your service with a cool new feature or refresh your products and want everyone to know about it? Tell them what has changed and why with this free press release template.

Explain why it’ll be a change for the better—make sure the reader is absolutely certain that the update you’re about to implement isn’t going to be just another complication. Consider presenting such a comparison/summary in the form of a table.

If this press release is addressed to users and not the media, it should include the contact details of people in charge of customer support, just in case they have some extra questions. Tutorial videos will also be great to guide the users through the most important changes.

New Hire Press Release Template

So you just hired new talent and you’re wondering how to inform the media of this fact and secure as many publications on this subject as possible? Check out our dedicated new hire press release guide and examples ^[20] and the template above make sure you include all important elements in your release.

Resignation Announcement Press Release Template

Leaving the company—especially when the person concerned is a public persona—is always an interesting topic for the media.

It’s worth mentioning whether a particular news story was embargoed or restricted or whether we are sending it out as an exclusive piece.

State the reason for leaving, include information on who will replace this person, and/or add a quote from your CEO or the expert who’s left.

New Location Opening Press Release Template

New office = new you? Make sure the world knows about it with this free press release template! Add a few photographs from the opening or team building event, a making-of or a short video of one of your teammates showing the viewers around the new space.

It’s also a good idea to include a map with directions that works both on mobile and desktop along with opening hours. Especially if you’re sending out an invitation instead of a cover story from the grand opening event.

Adding a short bio of the company’s founder(s) and a brief note about the company is a standard worth keeping in mind.

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