13 Free Press Release Templates for Any Occasion [Download]
New Partnership Announcement Press Release Template
Use this free press release template whenever you start collaborating with a brand that’s important to your business.
Write about your mutual commitments, describe the project you will be working on together, add logos of both companies, graphics relating to your cooperation, contact details of people in charge of communication in both companies.
Make sure to mention how long this partnership is to last!
Rebranding Press Release Template
The most important question you must ask yourself if
you’re undergoing a rebranding process is whether or not it will result in
completely changing your target group. If so, it’s advisable to rethink your
messages. What used to matter to your audiences could have lost its
But no matter what the answer is, your press release should include the following information:
- An eye-catching headline
- A brief description of your organization/business, including:
- rebranding changes that are about to take place
- a specific date when the changes will take effect
- reason for undergoing the process, the impact of rebranding (packaging, logos, identity, design, advertising)
- niche, mission, operations
- A quote from a stakeholder (the CEO, board member)
- A relevant photograph (company logo, office building, etc.)
- Link to the company’s website
- Release date
- Boilerplate—a short paragraph about the company
- Contact info (contact person, company address, phone)
Award Winner Announcement Press Release Template
It’s your day of celebration—a moment when you tell the world that you’re the best at something. And there are at least several ways for you to do it.
The official one; where you focus on a catchy headline and lead, plus a body which will include information such as what type of award it is, who is presenting it and in what category, which competition edition it is, whether it’s gold, silver or bronze, what you are getting it for.
Or, you can use a more engaging social media press release where you can use GIFs, social media posts, links to other press releases, emojis, videos, and other multimedia.
Statement/Declaration Press Release Template
The most lifeless and official form. It is a decisive, often written, presentation of your position or beliefs. Most common statements include a statement of no criminal records, a declaration from the party at fault for a collision/accident or a declaration of will.
Resignation from services also comes in the form of a statement/declaration. It must be short and to-the-point. There is no place for elaborate style and getting creative here. Oh, and one more thing—a press statement is not the same as a press release.
Sports Announcement Press Release Template
New players, changes in the prices of tickets, victory/failure announcements, training camps, medals, playoff start dates, new tournament or team sponsors—these are examples of news topics sports audiences will be most interested in.
This is also what sports journalists expect. You can give them such stories in a visually attractive form and simple (in terms of UX) layout like in the included free press release template above.
You’ve got your press release – how do you send it for the best results?
You’ve selected the right fill-in-the-blanks press release template and have the news release written down. It’s time to let the world know about it. Here are several universal rules that work just fine in every case:
- Adjust your message to the target group and carefully select the addressees of your mailing—if you’ve tagged your contacts or grouped them by sector/topic, you’re all good!
- Before you hit the send button, double-check if the contacts in your database are up-to-date—there’s no point in lowering your open rates.
- If there are journalists with whom you have a good relationship or ones that you particularly care about, send them your press release ahead of time or with some additional materials attached (e.g. a quote, data) that no one else will get.
- Add some multimedia to your press release using a link—this way, journalists get a title, lead, and link where they can find the whole text with images and graphics. It’s helpful, especially because such emails don’t take up too much space and you can always come back to the news later.
- If you have to send out some materials when you’re not sitting in front of your computer, plan your mailing ahead of time. Just make sure your client or boss approve the final version of your story.
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